Ten Peaks Outfitters

Ten Peaks Outfitters, an e-commerce company, offers a range of outdoor apparel and gear for its customers. The company was experiencing steady growth in online sales until last year. This stagnation was presumed to be caused by navigation redesign, TenTen Loyalty club rollout, and lack of testing prior to launch. The team was tasked with identifying this dip in sales and finding resolution. Ultimately, it was determined the primary focus would be to adjust navigation, redesign the checkout process, and promote the release of the TenTen Loyalty club.