Access Plus App

As a member of the digital product management team at Access Plus Financial Corporation (Access+), I was instrumental in identifying a new opportunity to address an unmet need among a specific segment of our customers: parents whose young-adult children (aged 18–20) are navigating their finances independently for the first time.

Leveraging insights gathered by our team, we developed a target persona and crafted a customer problem statement to guide our solution development process. With a clear understanding of the customer pain points and motivations, our next step was to determine the most effective way to solve the identified problem.

Through collaborative brainstorming and strategic discussions within the team, we explored various solution options tailored to meet the needs of our target persona. Drawing upon our expertise in digital product management and consumer-focused innovation, we devised a roadmap for developing and implementing a solution that would effectively address the identified customer problem.